Online marketing companies are abundant these days, as more businesses—law firms included—are grasping the importance of a strong online presence for branding, client generation, and client retention. Content that sells, an engaging website, a well-developed email campaign, organic search engine optimization, and social media management is what gets your law firm found, and keeps it found.
Online marketing companies, however, are not created equal, and some can actually sabotage your business development efforts.
While we don’t want to point fingers here, or drop names of bad marketing companies, we do want to point out what makes us better, and why using our services is the best marketing decision for your law firm.
But first, let’s look at the bad stuff.
Online Marketing Pitfalls
There are pitfalls when it comes to some attorney marketing companies, such as FindLaw (OK, we dropped one name).
These pitfalls can damage business development, both in the short and long-term, and include:
• Domain ownership
• Content ownership
• Contract issues/retainer fees
• Migration processes
• SEO penalties
• Cancellation penalties
What Makes James Publishing the Better Choice?
In addition to building customized websites with optimized content (both standard and mobile), we provide premier SEO services, social media management, e-mail marketing packages, practice area-specific 100-page referral books, and content a la carte: marketing content that can be purchased separately to upload on your own website, such as videos, infographics, slides, and articles. We also offer all of this for less than the leading marketing companies out there.
Let’s take a more detailed look at our top services.
Our custom websites offer sophisticated, lead-generating designs and innovative features. You can choose article topics to suit your practice, as well as optional videos and PDF downloads, submission forms, maps to your office location, live chat options, and more.
Search Engine Optimization
In general, the higher your website is ranked, the more visitors your site will receive. We provide high-quality inbound links, use proper anchor text and intelligently keyworded content to help improve your ranking. We’re all about transparency and you will never wonder whether the work is being done. We actually itemize the number of links built and the amount of content added to your site each month to show you the benefits on pen and paper. With our monthly ranking reports, you can also see what progress is being made over time.
Social Media Management
We create professionally-designed Facebook, Twitter, and LinkedIn pages for your law firm, and schedule optimized posts, tweets, and more to engage followers, encourage interaction, and boost your online reputation.
We also set up and maintain your Google+ Local account, and create citations monthly on local business sites such as Yelp and Foursquare to increase your Google+ listing visibility in local search rankings.
Shop For Content
Our quality content can be purchased separately to fit your marketing needs—for only $100 each! Choose from videos, infographics, slides, and articles. Our content is custom, SEO-friendly content that is written by a mix of professional, US based English grads and lawyers. No need to worry about receiving unreadable content from overseas content farms.
Additional Perks Offered By James Publishing
Other perks that set our marketing services above the competition include:
• More flexibility in our arrangements
• Direct contact with front line developers and optimizers
• Prompt efforts to fix any problems that arise
• Short-term cancellation clauses
James Publishing has been publishing law books for more than 30 years. We understand the law, and how to effectively market law firms. For more information, contact us, and let us show you how we can take your legal marketing to the next level.